BroadSoft Introduces Office Launch, iPad app

Here is BroadSoft's official Press Release:

GAITHERSBURG, MD, July 18, 2012 – BroadSoft, Inc. (NASDAQ: BSFT), today announced Office Launch, an iPad app that enables BroadSoft's global telecommunications service provider customers to simplify the configuration of enterprise hosted Unified Communications (UC) services. BroadSoft customers can download Office Launch free of charge in the iTunes app store.

A common challenge service providers face in delivering hosted UC services is quickly handling the configuration details of an enterprise customer's new, hosted service. The Office Launch iPad app, developed for BroadSoft, provides an intuitive interface for implementation engineers and office administrators to quickly modify service information, such as the configuration for Auto Attendant phone trees, Front Desk and Hunting and Station services, as well as designate call routing to an employee's preferred mobile device or desk phone. And because the app leverages the BroadSoft Xtended open APIs, the service provider can easily deploy and customize the app to meet its specific needs.

By automating hosted UC service detailing for enterprises, Office Launch will enable service providers to:

    Accelerate customer deployment – Once a salesperson enters customer order information into the app, the install technician references the app on his or her iPad to easily complete and tailor the service configuration requirements at the enterprise's location.

    Improve sales productivity – Office Launch allows a service provider's sales team to shift installation fulfilment to its technicians, who can more quickly and seamlessly deploy the hosted service.

    Simplify the transition to hosted UC services – The Office Launch iPad app reduces the complexities associated with migrating enterprises from legacy PBXs to next generation communications services.

"Enterprises are rapidly transitioning from legacy phone systems to hosted Unified Communications services. Office Launch is designed to ensure the timely deployment of these modern communications services, which enables employees to efficiently communicate with their peers, partners and customers," said Leslie Ferry, vice president marketing, BroadSoft. "During customer trials, Office Launch proved to be an invaluable tool to simplify the configuration and installation of new hosted communication services, and we are excited it is now broadly available."

Service providers can download the free BroadSoft Office Launch iPad app by visiting the iTunes App store and searching for BroadSoft Office Launch.

Forward-Looking Statements

This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "can," "enable," "will," "allows" and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the capabilities and benefits to service providers, enterprises and end users of the Office Launch app. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to whether the Office Launch app will be downloaded, installed and deployed and the resulting financial and other benefits to BroadSoft, as well as those factors contained in the "Risk Factors" section of the Company's Form 10-K for the year ended December 31, 2011 filed with the Securities and Exchange Commission, or SEC, on February 29, 2012, and in BroadSoft's other filings with the SEC. All information in this release is as of July 18, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.

About BroadSoft

BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.

(Source: BroadSoft )