Thursday, September 27, 2012

VoPI™ vs. VoIP: (Yeah, It’s a real acronym)

Some competitors (You know who you are) are trying to discredit VoPI as unreliable, unsecure and not suitable for mobile workers. They also want you to believe that due to the dedicated private lines, it FORCES our customers to be locked in to lengthy contracts. This is simply NOT the case and couldn’t be further from the truth!

Let me break it down for you:

All VoPI is VoIP but not all VoIP is VoPI. Why does this matter, you ask? It matters because VoPI isn’t just one specific product or technology; in fact, it has been conceived and achieved over a multitude of different criteria.
When we use the term VoPI, we refer to Voice over IP service that meets certain standards:
  • A connection that is not shared with other subscribers
  • Provided by an ISP (internet service provider) who controls the voice service, as well as the internet backbone upon which the service rests
  • A process which employs multiple SBC’s (Session Based Controllers)
Privacy implies security (which is abundantly important) but what VoPI really does is provide great stability. It’s a platform you can actually have faith in; as it rarely goes down.  Most importantly, it’s fully managed by us, the provider. Why does it matter if it’s fully managed? Well, because that means, in the event of a service outage (on the network side) we can take full responsibility. We can actually pin point and fix virtually any problems you may incur because it’s happening on our network!

**WE GUARANTEE 99.9% UPTIME! Who else has the “you know what” to offer that???**

Here are some excerpts from the competitor’s blog (I’ll let our web-savvy readers find the source):

“Recently we’ve come across competitors using the term “VOPI”, or Voice over Private Internet. It’s their way of trying to confuse and complicate, [...] to convince you that their technology is superior. Dive into the details and you’ll see that VOPI is actually a Hosted Voice providers’ way of selling you inferior connectivity in the guise of increased security.”
By no means does our voice solution operate over “inferior connectivity”! IT’S JUST AS GOOD as any other connectivity! What we do to deploy VoPI is first determine the best type of internet connection for our customers, and then create private connections to ensure that voice quality is never compromised.

Another excerpt:

“Companies will tell you that a private connection is more secure because your telephone calls do not traverse the public internet. [...] If you are in an industry where security is paramount to you or eavesdropping is a common occurrence, then absolutely you should investigate the private option.
If that is the case, I’m sure you are quite familiar with this device, the STU-III, which is an analog telephone encryption device that you *must have* used up to this point to secure your calls. What? You mean you were using analog lines without them being private [...] or without encryption in any form?”

The writer then goes on to suggest that distributed workforces, operating over the public internet somehow negates any perceived benefits of a private enterprise platform, VoPI™. South Park fans may be familiar with the term “Chewbacca Defence”, that is: making an argument soooo nonsensical that the reader’s brain shuts down and is forced into a receptive position. The fact of the matter is, unless you work for the US Military or National Security Agency, you will have never heard of the STU-III. It is proprietary and expensive technology that never experienced mainstream use.  The attractiveness of VoPI™ is that it does not cost more; it just requires that you pair with a thoughtful provider that operates a privately-owned and managed broadband network. Similarly, off-net users who connect to your office phone system via the public internet are not damaging, or defeating the purpose of your private connection. They’re just the public extensions of a very strong private network.

I don’t only say this because I work for BCT and they pay my bills. I say this because day in and day out I hear the horror stories of disgruntled end users YEARNING TO BE RELEASED FROM THEIR CONTRACTS and switch to our far superior service. It’s no fluke that Bradconnect Telecom has become one of the largest hosted providers in Canada. We revolutionized the industry back in 2005 as Canada’s first hosted provider and strive to be the pinnacle hosted provider across North America! (Btw, did I happen to mention we opened up shop in the States? Here’s the link, , check it out.) None of our Canadian counter parts can say that… #JustSayin!

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